The Essential Professional Platform for Eyecare Practitioners

Abbas Asaria

Abbas Asaria BSc(Hons) MCOptom Prof Cert Glauc
Founder and Managing Director 

Abbas Asaria comes from a large family of registered Eyecare Professionals including Ophthalmologists, Optometrists, Contact lens and Dispensing Opticians and obtained his degree in Optometry from The City University in London. In his early career as an Optometrist and with a strong optical and dispensing background, Abbas worked in practice, management, training and professional services roles. With a passion for professional development and teaching, Abbas returned to The City University Optometry and Visual Science Department as a visiting Clinical Tutor and progressed to become Lead Clinician and Clinical Skills tutor for the Primary Care Clinics. Alongside assessing clinical competence of undergraduates, Abbas founded EyeCan Training a successful Pre-Reg training company. 

In 2013, Abbas was approached by a large global ophthalmic equipment manufacturer and went on to become a Regional Sales Manager and Clinical Affairs Specialist. He now runs successful management consultancy Star Optical and his accomplishments have been publicised in well-known industry press, being personally acknowledged by recognised institutions and key opinion leaders in the industry. Abbas is also an accredited peer-review facilitator for the College of Optometrists and a clinical, technical and marketing adviser to global eyecare companies.


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Afzal Merali
Managing Director of Merali Digital

Afzal Merali is a passionate and driven digital agency Managing Director with more than 15 years experience in IT, specialising in the Healthcare sector. Afzal founded Merali Digital over six years ago, building an agency in London that covers all aspects of digital marketing, from website design and development to branding to marketing strategies. Afzal’s expertise lies in developing innovative and cost-effective strategies that deliver profitable online growth for all his clients. As an articulate and engaging communicator, Afzal inspires his team to work collaboratively to translate each of his client’s visions into a creative reality.


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Aaseem Mulji
Retail Consultant

Aaseem Mulji is the founder of MallXpert Ltd and until June 2016, was the Head of Retail Assets at Sky Plc. Aaseem established and ran £20m+ ‘in Mall’ and ‘outdoor Retail’ business over the last 10 years, from a start-up to becoming the largest 'In Mall' retailer in Europe. He has spent 25 incredible years so far in either FTSE100 or Fortune 500 companies across Retail, Technology, Banking, Energy and Entertainment industries to cement his experience. Aaseem’s expertise lie in retail strategy, marketing & commercialisation and is able to assist with developing and growing your business model from design to delivery.


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Fatema Asaria
Marketing and Brand Consultant

Fatema graduated from Cass Business School in 2002 and after working in the City, decided to go into teaching. She led the Business Studies department and was on the Senior Leadership team at an independent school in London for eight years. Within the secondary teaching sector, Fatema led teacher training sessions, was Head Careers Advisor and worked as an examiner marking GCSE papers. It was in 2013 Fatema’s entrepreneurial side inspired her to set up a successful global online design house which she sold off to a UAE partner in 2016. Her clients included art galleries in the Middle East and haute couture brands. Fatema prides herself on achieving market awareness on small budgets via social media and effective branding and now works as a freelance Marketing and Brand consultant.


Mr Riaz Asaria

Mr Riaz Asaria
Consultant Ophthalmologist and Lecturer (UCL)

Mr Riaz Asaria qualified from Southampton University in 1989 and began his specialist ophthalmology training in 1992, specialising in Retinal Disease. He was awarded the June Sutor Research fellowship in 1997 at Moorfields Eye Hospital, followed by a Medical Retina fellowship also at Moorfields and further fellowships in both Surgical Retina and then Medical Retina at Bristol Eye Hospital. His research involved working with the Wound Healing Team at the Institute of Ophthalmology and Moorfields Eye hospital and he treats eye traumas both on the NHS and privately. He has been working as a consultant ophthalmologist at the Royal Free Hampstead NHS Trust since 2005, where he also teaches and is the author of Ophthalmology training book Eye Know How. His sub-specialties include: Cataract surgery, eye trauma, macular degeneration treatment, medical and surgical retina and general ophthalmology.


Sajjad Lalji

Sajjad Lalji MEng(Hons)
Senior Engineer - Electronics and Computing

Sajjad graduated with a BEng (Hons) in Electronic & Electrical Engineering in 2011 and went on to complete a MSc in Sustainable Electrical Power at Brunel University, London. He is a Member of the Institute of Engineering & Technology (IET) and the founder of successful test equipment blog, Watt Circuit

As well as being an experienced electronic engineer, Sajjad has good knowledge of IT hardware fault diagnosis, servicing and repair. He has also completed City and Guilds accreditation in Electrical Equipment Maintenance & Testing (2377-22)

In his spare time, Sajjad is a freelance photographer and undertakes voluntary community work.


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Umesh Ruparelia BSc(Hons) MCOptom
Training Consultant

Umesh has over 25 years of experience as an Optometrist in various clinical and educational settings. He was Lead Clinician teaching Clinical Skills alongside Bill Harvey at City University London and has been a College of Optometrist Examiner for over 15 years. Umesh has also worked as a Research Optometrist for clinical trials and as a Glaucoma and Hospital Optometrist. He is an accredited Peer Review Facilitator for the College of Optometrists and continues to work in private practice.